Bake Off fans will be excited to know that a new season will be back on the screens very soon. New screen sponsor Aldi launches a new video advertisement to wet your appetite! It takes a poke at the recent flour shortages whilst the final seen In the final scene is reminiscent of Hovis’ classic “Boy on the bike” ad from 1973 where a boy on a bicycle saves the day by having a bag of flour!
Aldi The series received an average rating of 9 million viewers per episode and a 35.6 percent share of the viewing audience for the final episode – peaking at 9.8 million and a 37.6 per cent share. ‘s growth over the last few years has become one of the biggest success storeys of grocery retail. Currently, as rivals like Tesco and Waitrose continue to invest in e-commerce strategies to match their burget counterparts, the company will be aiming to retain the revenue momentum it saw in lockdown.
The latest series was the second largest 2019 for young British audiences across all channels, which accounted for 60.1 percent of the population aged 16-34 years in Channel 4.
The series drew an average audience of 9 million viewers per episode and a 35.6% share of the viewing audience – peaking at 9.8 million and a 37.6% share for the final episode.
Past backers included Dr Oetker and Tate & Lyle (who split the rights in 2017). For the last two years, Amazon has won the lucrative deal, with news pitting it as having paid around £ 5 m for the privilege.
The German-founded budget grocer has paid an undisclosed amount to sponsor on the show’s 11th season, though it is believed to be in the region of £2 million. Saying they want to use the prime-time slot to reinforce their content positioning and light-hearted sound.
The package includes The Great British Bake Off’s forthcoming 11th season, which welcomes star, writer and comedian Matt Lucas to the Bake Off tent, along with Noel Fielding and judges Prue Leith and Paul Hollywood; Bake Off: An Extra Slice presented by Jo Brand with Tom Allen; the festive specials and Junior Bake Off hosted by Harry Hill with judges Rav Gill and Liam Charles.
4Sales’ Manchester regional team brokered an arrangement with Aldi’s McCann UK agency, which also created brand sponsorship identities based on a gingerbread family.
A TV ad, by 4Creative, Channel 4’s in-house agency, ran at 8 pm this evening (1 September). Titled “the gift,” it describes the feverish search for flour by citizens, whose supplies ran short during lockdown.