Paul UK is rolling out its bread-baking kits and food packs nationally in a brand branded as Paul At Home.
It includes eight packs – including two bread packages, jam set and coffee and hot chocolate package – all available as of Friday 11 September for next day delivery across the Mainland UK.
The bread-making package, priced at £ 33, contains 500 g of strong white bread flour, 15 g of active dried yeast, a bread proving basket, a Paul cotton bag, a bread-fresh pain, a dough scraper, and a recipe booklet. For £38, the larger bread package contains rolled oats, 1 kg of solid white bread flour and 1 kg of multigrain bread flour.
“We are thrilled to be launching our ‘at Home’ range and expanding our delivery operation UK-wide,” said Paul UK CEO Mark Hilton.
“Artisan freshly baked bread is synonymous with the Paul brand so launching with a bread-making kit was a no brainer. The plan is to expand the range further with new items scheduled to be released later this year and into 2021.”
Paul Great Britain is now extending its delivery service to Greater London through a newly introduced Amazon Fresh delivery service, which is available in most parts of London, Surrey and Hertfordshire if ordered by 12.
The bakery, with 38 stores nationally and 375 in France has diversified its product range in recent months. It began selling its own branded fresh yeast and flour for the first time in April and launched a collection of cakes for home delivery and click-and-collect celebration in June.