Birds Bakery Introduces Charity Doughnut Week

On 12-19 September Birds Bakery will hold its own Doughnut Week and relaunch two special events in support of children’s charities.

A strawberry doughnut and a lemon & lime doughnut are among the new specials.

Doughnut Week, scheduled to be held from 9-16 May this year, was cancelled because of the coronavirus pandemic.

The 100-year-old bakery provides a home delivery service with its Derby bakery’s 15-mile range. Consumers must place their orders online at noon, with notice of 48 hours.

The latest flavours will come in boxes of four, available through its 60 stores, along with two caramel doughnuts for a £4.40 rsp. 80p will be donated for every box sold to The Children’s Trust, a UK charity for brain damaged children.

Consumers may also buy the deals for £1.20 individually or £1 for the caramel version separately. 20p will go towards charity for every single doughnut sold.

“As a family company that operates in the hearts of communities across the East Midlands, it’s important to us to contribute to local and national charities in any way we can. We’re bringing back two of our much-loved doughnuts and a portion of the proceeds will be donated to the charity, so we encourage everyone to get involved. We’re pleased to be hosting our very own doughnut week to raise further funds for the organisation,” Says Lesley Bird, Birds Bakery’s chief operating officer.

Birds Bakery has been funding the organisation for over 16 years, earning a total of £ 9,000 last year by selling about 45,000 doughnuts during the May 2019 National Doughnut Week.

“We’re extremely grateful for Birds’ continued support. To keep our vital services running, we need to raise £7 million a year and the Covid-19 crisis has hit our fundraising hard. The money raised from Doughnut Week will help us to support more children and families across the UK, affected by brain injury,” added Harrison Galliven, community fundraising executive at The Children’s Trust.

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