In the light of its 2030 goal to halve food waste, Marks & Spencer (M&S) expands the roll out of frozen garlic bread made from surplus baguettes to 200 outlets.
It is part of a larger relaunch of the M&S in-store bakery that saw eight new products introduced, including banana bread and almond muffins – as well as updates to the recipes for existing products.
In eight stores of unsold baguettes and boules, baked fresh every day, sliced and packed of garlic butter at the end of each day, the programme has been trialled. The products are then sold.
The experiment was carried out ‘behind the doors’ but now adds signs that enable consumers in 200 stores to use the idea of food waste reduction.
Furthermore, the packaging used for garlic bread is now ‘recycled extensively.’ It is made of transparent paper or paper with a small plastic window and as part of its foal, it was rolled out by M&S’ in-store bakery to make all its packaging widely recycled by 2022.
M&S Technology director Paul Willgloss said the short shelf-life of bakery items in-store means it can be a difficult waste area. frozen, at £ 1.00 for the garlic baguette, £1.80 for a twin-pack and £2.00 for the garlic boule. The garlic bread frozen has a shelf-life of 30 days.
“Whilst we’ve made great progress in better predicting daily bakery demand and accelerating our charity redistribution, we’ve been looking at how we can innovate our processes to ensure we continually prevent waste. By turning leftover loaves into frozen garlic bread, we’re not only creating delicious new products for family mealtimes, but we’re also helping to spark change together with our customers to significantly reduce waste,” he said.
“What’s more, they can now be confident that the packaging they take home from our bakeries will be recycled and given a new purpose too.”
M&S is a signatory to Courtauld 2025, a 10-year voluntary partnership operated by the Waste & Resources Action Programme (Wrap), which brings together companies to eliminate emissions, water and waste associated with it from across the food and beverage supply chain.
M&S isn’t the first supermarket business to find new uses for its bakery products in-store. In fact, this was common across the nation until a few degrades ago. Tesco used unused baguettes and batons in 2019 to make bread pudding and crostini.