Results revealed the Scotch pie is the most searched for pie in England, Wales and of course, Scotland. The iconic pie received 385,497 searches or 16.9% of total searches for pie across the UK over the past 12 months.
Originating in Scotland, this pie traditionally contains mutton but commonly contains beef, particularly when sold across England. Typically, the Scotch Pie is sold at football games with a cup of Bovril, resulting in the occasional reference to football pies. Aligned with the plant-based trend, last year a meat-free version was rolled out by Scotland’s leading pie brand Bells. According to Bells Food Group, the brand sells close to half a million of its iconic Scotch pies every week.
Bovril is the trademarked name of meat extract paste similar to a yeast extract, developed in the 1870s by John Lawson Johnston.
The team at Eat Great Meat, a Yorkshire family butcher that delivers UK-wide, arrived at the results after analysing UK searches for different pies in Google Keywords and Trends over the past year.
While the Scotch pie grabbed top spot among most consumers, banoffee pie was pinpointed as the favourite in Northern Ireland.
Vegan pies are growing in popularity, coming in the second most searched for pie spot, followed by vegetarian cottage pie.
Vegan and vegetarian pie fillings now account for 35% of all UK pie searches. In fact, a plant-based pie is Londoner’s majority’s choice (14.9% of searches), along with consumers in Birmingham (13.2%) and Sheffield (10.5%).