Finsbury Food Group has teamed up with Costa Coffee to launch a brand new vegan traybake with YouTube stars BOSH!
Described as indulgent, the Ultimate Chocolate Slice (rsp £2.25) is made with a chocolate tiffin base. It also sports a chocolate topping and is finished with fudge and cookies pieces.
The NPD comes after Finsbury joined forces with the bestselling vegan authors to develop its four-strong range of vegan cakes last year.
“Our partnership with BOSH! has allowed us to expand into the vegan category, and as the range continues to grow and do well, we’re excited to continue working hard and create high-quality, enjoyable cakes that can be enjoyed by everyone, regardless of dietary preference,” said Jack Cook-Broussine, brand manager for Finsbury Food Group.
“The launch of the new BOSH! Ultimate Slice is the first time we’ve partnered with a coffee chain, and indeed it’s Costa’s first time launching a vegan product of this kind, and so we’re incredibly enthusiastic about the opportunities this presents moving forward, for our business but also for brands and consumers alike.”
Henry Firth, who co-founded BOSH! with Ian Theasby in 2016, added: “It’s been our mission to help expand the vegan offering on the high street, so we’re incredibly proud to be collaborating with the nation’s favourite coffee shop. It’s a real milestone for us and for veganism. Together, we’ve created this super tasty, indulgent treat for everyone to enjoy… whether you’re vegan or not.”
The Ultimate Slice is also available as a takeaway from Costa Coffee stores or at home via Deliveroo/UberEats for 16 weeks.