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L to r: Geoff Lee, head baker Gavin Hawthorne and Nigel Chambers

Magherafelt-based Bertie’s Bakery has marked its first anniversary in business with new hires and additions to its product range.

The business, located at Creagh Industrial Park in Northern Ireland, was started by former Genesis Crafty managing director Brian McErlain in March last year and represents an investment of £1m.

Over the past 12 months, the company has more than doubled its workforce to 26 employees, expanded the stores its products are stocked in from 12 to 104 and increased its fleet of delivery vans from two to six.

To mark its first anniversary, Bertie’s Bakery is rolling out a brand revamp alongside 35 new products. With a focus on cakes, the new lines include traybakes, cake slices and sharing slabs such as Biscoff &Nutella Tiffin, a peanut butter brownie and salted caramel cupcakes (see full list below).

Its product range also includes baps, rolls, bread, and scones as well as cakes and pastries.

Bertie's Bakery Treat Bakery products

“In March last year, we took a giant leap of faith by entering an already crowded bakery market during an uncertain and unsettling time for business,” said McErlain.

“We made the positive decision that our new bakery could play an important part in answering a need for a potential surge in demand for fresh products. Our twin goals were to achieve standout and swiftly gain a reputation for the quality and taste of our products.

“To that end and focusing on handcrafted and hand finished methods we assembled a highly skilled team of bakers.”

The team was further enhanced this month with two more master bakers joining the business from Hyndman’s Bakery.

“Geoff Lee and Nigel Chambers together bring over 50 years of baking expertise to the company with particular skills in soda farl production and will make a significant contribution to our desire to produce both traditional products and new interpretations of old favourites,” McErlain added.

The new items joining Bertie’s Bakery are:

  • Snowballs 4 Pack
  • German Biscuits 6 pk
  • 4 Assorted Cupcakes
  • Salted Caramel Cupcakes
  • Chocolate and Caramel Muffins
  • Chocolate Fudge Cake
  • Victoria Sandwich
  • Raspberry & White Chocolate Hot Cross Bun
  • 2 Coconut Fingers
  • 5 Lemon Cake Slices
  • 5 Jam Bake Slices
  • 5 Coffee Cake Slices
  • 5 Chocolate Cake Slices
  • 5 Iced Top Slices
  • 5 Pink and White Slices
  • 5 Strawberry Cream Slices
  • 5 Pineapple Cream Slices
  • 5 Chocolate Orange Cake Slices
  • 5 Lemon Bake Slices
  • 5 Salted Caramel Slices
  • Caramel Square’ish
  • Nutella Crumble
  • Biscoff and Nutella Tiffin
  • Biscoff Rocky Road
  • Oreo Brownie
  • Peanut Butter Brownie
  • Smartie Fudge Brownie
  • S’mores
  • Hazelnut Bueno
  • 5 Rocky Road
  • 5 Mint Crunch
  • 5 Raspberry Ruffle
  • 5 Teaser Slices
  • 5 Caramel Shortcake
  • 5 Krispie Slices

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