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Project D box

Derby-based doughnut specialist Project D is rolling out nationwide delivery of its products.

The handcrafted premium doughnuts are sent via DPD’s next-day service and packaged in corrugated cardboard boxes with six individual sections to protect them during transit.

The items are baked overnight for delivery the next day to ensure they are fresh, Project D said.

“We want as many people as possible to enjoy our handcrafted doughnuts,” said Project D director Max Poynton. “We’ve put a lot of thought and time into this to ensure the doughnuts are fresh and in supreme condition on arrival.”

Project D has undergone expansion in recent months, with the addition of a new 11,000 sq ft production bakery in Derby in December. This followed the opening of a distribution centre in Leeds last October

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The business took the decision to move to online trade last year in response to the Covid-19 pandemic and last month began accepting payment via cryptocurrencies including Bitcoin.

“Lockdown has pushed us to devise new ways to get our products out there,” Poynton said. “It has been incredible and we’re very excited to take the next big step onto the national stage.”

A number of craft bakeries have rolled out nationwide delivery during the pandemic to tap into demand beyond their local base. 

“We know we will be in competition with some really big baking names – but we know our doughnuts are a cut above the rest and we’re looking forward to sharing the Project D love with an even bigger audience,” Poynton added.

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