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The snack giant will single out 10 disruptive innovators to participate in the 12-week programme, which is set to begin in June 2021.

The programme will be customised to each participant’s business challenges and growth priorities with 1:1 mentorship, workshops and access to Mondelēz’s leadership, resources and networks. The curriculum will be a combination of virtual sessions and three in-person activities (where and when travel is permitted).

The 10 finalists will also receive a $20,000 grant.

“SnackFutures is in a unique position of both creating our own brands and investing in start-ups, so we can offer participants empathy and understanding from our own experiences along with the rigour, discipline and insights of global snacking leader,”​ said Brigette Wolf, global head of SnackFutures.

“It’s even more important for programmes like CoLab now as these small brands try to recover and grow out of the challenges presented by the COVID-19 pandemic.”

To apply, start-ups must be based in the US; generate at least $500,000 in revenue; have high growth potential; and are aligned with SnackFuture’s innovation priorities.

Upcycled snacks are ‘those made with ingredients that otherwise would not have gone to human consumption, are procured and produced using verifiable supply chains, and have a positive impact on the environment’.

Since its launch in 2018, the team has been immersed in the start-up community, traveling around the globe to uncover trends, gain insights and understand business challenges. The platform made planet-first innovation a key pillar of its portfolio strategy with a mission to create healthier snacks that are not only good for consumers and their communities, but also kind to the planet.