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According to Richard Dufresne, president and chief financial officer, Weston Foods makes up only a small part of its overall value, representing less than 10% of the company’s net asset value.

The unit – which had sales of CA$2.1bn (US $1.7bn) last year – produces private label goods, as well as brands including Wonder, ACE Bakery, Country Harvest and D’Italiano, for customers in the retail and foodservice channels across Canada and the US.

Unlocking Weston Foods’ potential

The move comes after efforts to scale it up through acquisitions did not pan out.

“We spent last year exploring opportunities to create a step change in Weston Food’s scale that would allow it to become a truly meaningful part of GWL value,” ​Galen G. Weston, chairman and CEO told analysts on a conference call.

“But in the end, we did not find the right opportunity. Instead, it’s now clear that pursuing a sale represents the best way to unlock Weston Foods potential.

“As George Weston focuses its attention on Loblaw and Choice Properties, we are confident this is the right time to unlock the strategic growth potential that exists within Weston Foods through its sale.”

He noted, however, the business is a very attractive asset to the right purchaser.

“Weston Foods has been at the core of our company for 139 years. It has a strong foundation, attractive and growing margins, a robust list of customers, strong brands and a first-rate management team.”

Dufresne added, “It has scale in the bakery industry as well as a leading market position in a number of categories. We are confident this is the right time to launch a sale process.”