Subway has announced a partnership with Walkers that will allow its customers to add crisps as a sandwich filling.
The ready salted variety of Walkers will join the Subway ingredients range for subs, wraps or salads from 7 April to 23 May 2021, available for an extra 20p.
The new offering was inspired by the ‘beloved national tradition of the classic crisp sandwich’, according to Subway.
“The crisp sandwich is an iconic and important part of Britain’s culinary traditions and we’re excited to partner with Walkers to allow guests to now order one in store,” said Angelina Gosal, head of marketing UK & Ireland at Subway.
“With the addition of Walkers crisps to the toppings you can add to our subs, we have one of the biggest, tastiest and the crunchiest menus on the high street,” she added.
During the limited period of availability, Subway customers will be asked if they would like ‘crisp in’ or ‘crisp out’ for their order. Those choosing ‘crisp out’ will still have the option of Walkers Ready Salted, Cheese & Onion and Oven Baked Cheese & Onion flavours as a snack, side or part of a meal deal.
“As a nation, we may not agree on everything, but we are united in the fact that a lunchtime sandwich without crisps is just not the same. That’s why we’ve teamed up with Subway to offer extra Walkers crunch with your Subs and to ensure lunchtimes are even more enjoyable,” said Fernando Kahane, marketing director at Walkers.