You are currently viewing New CEO: “HIPPEAS has all the tenets to end up being a family name and also a real way of life brand name”

Nardone brings greater than 30 years of management experience in the food and also drink CPG market, consisting of as the previous CEO of PopCornersproprietor BFY Brands, which PepsiCo obtainedin late 2019, as well as the CEO of Annie’s Homegrown, Stirrings as well as the Immaculate Baking Co.He changes as CEO Joseph Serventi, that left HIPPEAS at the end of in 2014, as well as signs up with a c-suite that likewise flaunts as primary economic policeman Greg Buscher, that signed up with HIPPEAS previously this year after acting as CFO at fast-growing United States alkaline public utility Essentia, which was obtained by Nestle USA for a concealed amount in March, as well as prior to that at Skinny Dipped Almonds and also Herbivore Botanicals.

Creator Livio Bisterzo, that worked as CEO in between Serventi’s separation and also Nardone signing up with HIPPEAS, will certainly change back to the exec chairman duty, yet will certainly remain to play an energetic duty in the business by concentrating on critical initiatives.Beginning April 12, Nardone will certainly concentrate on the brand name’s profile, increasing manufacturing and also opening up brand-new networks of circulation, initially.HIPPEAS leverages macro-trends for rapid development Throughout the pandemic, numerous customers accepted renowned heritage brand names as a tip of life prior to lockdowns– however Nardone sees better-for-you and also plant-based treats, like the chickpea smokes and also chickpea-based tortilla chips that HIPPEAS deals, as a component of a lasting fad.” People did spend lavishly a little as well as grab those sentimental brand names throughout the pandemic, however we really feel that HIPPEAS is a fantastic area for day-to-day snacking, not simply for convenience in times of tension,”he informed FoodNavigator-USA.