Distinguished cacao brand Van Houten launches first-ever ruby delicious chocolate drink powder

Ruby, known as’the fourth enter chocolate’, was launched by Barry Callebaut in 2017, providing a ‘new taste experience, a stress in between berry-fruitiness as well as delicious smoothness’. Since its launch, ruby has actually turned into a ‘it’ chocolate, searched for by lots of consumers, the maker said.Almost 200 years after its advanced innovation of the cacao press, the Van Houten brand name established by the Dutch Van Houten household nearly 200 years ago as well as possessed by the Barry Callebaut Group since 1998, is the initial to present ruby chocolate in a powdered form strengthening its reputation a leader.”We are happy to be the initial to offer a ruby delicious chocolate drink

powder. This chocolate beverage has all the flavor as well as colour of ruby chocolate and the powder liquifies very quickly in any type of milk, in cool or hot applications. Ruby delicious chocolate drink powder will assist us to open the beverage category for Horeca customers,”stated Freek van der Knaap, Vice-President Vending & Beverages EMEA.Sustainably sourced Like all Van Houten products ruby delicious chocolatedrink powder is made with 100 %sustainably sourced cacao beans. The & future generation of consumers cares deeply concerning the origin and handling of their beverages and foods, said an agent.”This is why Van Houten companions with Cocoa Horizons, Barry Callebaut’s impact-driven program, established in 2015, concentrating on chocolate farmer success by creating self-sustaining

communities that safeguard nature and kids.”