Since its launch in 2018, RIND has been shocking the treats category with its ‘skin-on’ superfruit treats that address food waste and nutrition, especially childhood years hunger.With consumer rate of interest mounting in upcycled offerings, the movement was offered a formal definition by the Upcycled Food Association in 2019 as making use of ‘ingredients that or else would certainly not have mosted likely to human intake, are procured and produced using proven supply chains, and have a favorable effect on the atmosphere’.
By retaining the peel on ‘saved’ fruit, RIND’s snacks are packed with more fibre as well as vitamins, and also aid deal with unnecessary food waste by utilizing the fruit, the whole fruit and only the fruit.New treat offering With VSV’s support– in addition to a follow-on financial investment from Melitas Ventures– RIND is planning to ramp up production of its nutrient-dense, no waste treats, together with an accelerated press into brand-new categories, including a new chips line in later this year.”We view our crispy fruit
chip line as extremely corresponding to our core crunchy dried out treats,” claimed RIND owner as well as CEO Matt Weiss.”RIND Chips will certainly function as more of a quick snack with higher shareability as well as versatility.” They will likewise differ from freeze-dried offerings currently onthe
market in our use of even more unique fruits, higher useful advantages, such as even more vitamin C and also fibre than various other chips on the marketplace, as well as a clean snacking experience without the grainy mess.”The resources will certainly likewise enable RIND to build a first-rate group to support the proceeded fightagainst
food waste. In 2020 alone, the company said it has actually drawn away greater than 120,000 pounds of edible peels from landfill: