Hershey’s participated in a clear-cut contract to acquire Lily’s last month as well as the step is viewed as part of a bigger strategy to give even more BFY options after it recently presented natural Reese’s Peanut Butter Cups and Kitkat THINS.
“Lily’s is an excellent addition to Hershey’s expanding portfolio of better-for-you snacking brand names, as well as we are excited to add this high-growth, leading BFY brand as well as to get to collaborate with its cutting-edge as well as gifted team,” claimed Chuck Raup, President US.
“Lily’s prominent low-sugar products are a wonderful calculated fit with our multi-pronged better-for-you snacking technique as well as will perfectly complement our existing famous Hershey’s BFY offerings.”
Based in Boulder, Colorado, Lily’s released with 4 chocolate-style bars across the country in Whole Foods Market, today the increased line of bars, baking chips as well as various other confections can be located across the nation at crucial merchants. The brand name’s goal is to use customers a variety of great-tasting, low-sugar deals with.
“By joining the Hershey’s family of brands, Lily’s will certainly come to be a platform confection brand making better-for-you alternatives easily available to all consumers,” a spokesperson for the company stated.