You are currently viewing Bertinet Bakery’s chopped sourdough wins Sainsbury’s listing

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< div class=" inline_image image_size_full" data-attachment=" 238883" data-sequence= "2" >< img alt =" NEW softer consume sandwich pleasant sliced up dish jpg" src ="" dimensions=" (max-width: 1023px) 100vw, 780px" class=" lazyload "size=" 844" elevation=" 562" srcset=" 480w, 600w, 780w "> Bertinet Bakery has actually protected an across the country Sainsbury’s listing

for its sliced up loaves. The sourdough bread brand name’s next generation White, Malted Wheat and also Seeded Sliced varieties will be rolled out in 500g format throughout the retail titan’s stores from 30 June.

The launch, under Sainsbury’s Future Brands programme for ‘disruptor’ products, is part of Bertinet Bakery’s strategy to offer all-natural sourdough to traditional consumers in an easily accessible format, the company claimed.

The chopped loaves are made with simply flour, water and also sea salt. According to Bertinet Bakery, the sourdough fermentation procedure has been optimised to enhance prebiotic advantages as well as Japanese-inspired baking techniques soften the texture and also prolong shelf-life.

As well as obtaining support from the Sainsbury’s Future Brands programme, the range will certainly be marketed via a national multichannel project including press, electronic, social, sampling and also PR.

” We are really delighted for Bertinet [Bakery] to sign up with the Future Brands program, providing our customers fantastic quality craftsmen bread as well as a distinguished top quality offering within bakeshop,” claimed Rebecca Miller, Sainsbury’s Future Brands source as well as advancement manager.

The Sainsbury’s listing follows Bertinet Bakery’s previous major retail launches right into Waitrose and also Ocado.

” The success we have seen in Waitrose and also Ocado as well as now releasing into Sainsbury’s makes us all extremely happy and also is straightened with our vison of cleaning healthy and balanced sourdough breads much more extensively obtainable as well as consumed by more people, not only foodies as well as early adopters,” stated Dean Arbel, Bertinet Bakery handling director.

” We are thrilled to function closely with the future brands program team on this trip,” he added.

Bertinet Bakery belongs to Bread Holdings, together with Gail’s and also The Bread Factory. In April, Arbel outlined the firm’s item technique in an meeting with British Baker editor Amy North.