Walker’s Shortbread secures nationwide Sainsbury’s listing

Furthermore, two brand-new gifting lines– Milk Chocolate Coated Shortbread Fingers and Raspberry Shortbread Swirls– are being marketed in 370 branches. < div course =" inline_image inline_image_right image_size_med" data-attachment= "241761" data-sequence=" 3 "readability= "6" >< img alt=" Walker's Shortbread Gift Box of Raspberry Swirls" src=

” https://www.breadnews.net/wp-content/uploads/2021/08/walkers-shortbread-secures-nationwide-sainsburys-listing-1.jpg” course=” lazyload” size= “900” elevation=” 893″ srcset =” https://www.breadnews.net/wp-content/uploads/2021/08/walkers-shortbread-secures-nationwide-sainsburys-listing-1.jpg 480w” > Steve McCarney, commercial supervisor at Walker’s Shortbread, explained the new listing as noting a “huge action in the continued evolution of the firm and brand”.” Going from a town bakery in the Speyside village of Aberlour in 1898, to an across the country circulation in over 500 Sainsbury’s shops, guarantees we can continue to satisfy consumer demand according to both our dedicated client base in addition to attracting brand-new consumers within the biscuit group,” he claimed.

The step follows the 120-year-old shortbread expert unveiled a modernised layout for the brand name last October which included a ‘fresh take on the legendary tartan’ and also a new logo design.

Sarah Macaulay, head of marketing, said the current product launches became part of a “wider, taken into consideration roll-out of the brand-new brand identity for Walker’s Shortbread” with updates to the rest of the Walker’s item array anticipated to happen over the coming year.

Previously this year, it included a trio of flavoured shortbread to its gluten-free line-up, including Chocolate Chip Shortbread and also Ginger & & Lemon Shortbread.