< div course =" inline_image image_size_full" data-attachment =" 244044" data-sequence =" 2" > Holland’s Pies is marking its 170 th anniversary with the launch of 2 new frozen pies– a Peppered Steak Pie and Pork Pie. Making up British as well as Irish steak with peppercorn sauce in shortcrust bread, the Peppered Steak Pie brings one of Holland’s ‘arena favourites’ to retail. They can be heated from frozen in the stove or microwave. The Pork Pie, meanwhile, has experienced British pork enclosed in its trademark pork pie pastry. These need to be baked in the stove.
Both have an rsp of ₤ 3.20 per pack as well as consist of no preservatives, MSG, artificial colours, flavours, or included hydrogenated fats, according to the brand name.
Readily available in chosen Iceland shops now, the two brand-new flavours come in packs of 4. The Peppered Steak Pie will also launch in Tesco stores later this month with a broader rollout into grocery stores nationwide planned for both flavours throughout the rest of the year.
” In the cooled retail market, pork pies deserve ₤ 228m and also yet they’re hardly represented in the icy pie sector, as a result revealing a genuine opportunity for Holland’s to shut the space with an appropriate yummy pie of their own,” claimed Leanne Holcroft, brand name manager for Holland’s Pies.
” Our choice to bring the Peppered Steak Pie to retail was affected by football followers, that missed the stadium unique, as a result of components being limited throughout lockdown,” she added.
The launch will be sustained on social networks to drive sales with an advertising and also interaction campaign over the winter season.