< div course =" inline_image image_size_full "data-attachment =" 245192" data-sequence =" 2" > Dr Oetker has actually launched a new icy pizza brand name called The Good Baker, with an onus on better-for-you active ingredients and sustainability. The stone-baked pizzas, which are available in 4 meat-free selections, have’ crunchy and also slim’ bases made with long-fermented doughs featuring wholegrain. Other ingredients consist of added virgin olive oil as well as sea salt.
The manufacturer declares the pizzas to be HFSS certified and devoid of artificial flavours, with some offering a resource of fiber and others offering protein. Packaging is completely recyclable, Dr Oetker said, with package itself being recycled and licensed by FSC.
The range makes up the following:
- · The Easy, Cheesy Seedy One: margherita multigrain with flaxseeds
- · The Meat-Free, not Treat-Free: meat-free Bolognese multigrain with sunflower seeds
- · One for the Veggie Lover: veggie mix (smoked peppers, zucchini, cherry & & marinaded tomato, black olives and red onions) with sourdough
- · Vegan Superstar: spinach as well as pumpkin seeds with multigrain.
Dr Oetker stated The Good Baker has been introduced in response to a boosted interest in health foods among younger buyers, and to counteract assumptions that pizza can’t give better-for-you active ingredients. The supplier functioned along with customer screening groups to develop the dishes, it included.
” We’re unbelievably thrilled to reveal the launch of this new brand to market,” said Josephine Skinner at The Good Baker. “We have actually seen numerous enjoyable, exciting positive health and wellness brands abound across other groups and also we have actually determined a white room worldwide of icy pizzas for consumers that want to stabilize wonderful tasting food, with the feeling of making a healthier option.
” We’ve seen more youthful customers acquire right into the frozen pizza category a lot less regularly, with a series of barriers from quality, shame as well as sustainability problems. The Good Baker is made to test some of these long-held views, to develop the category of the future,” Skinner added.
The brand name introduces with a marketing strategy setting you back over ₤ 1m, consisting of national out of house task, collaborations, digital support, experiential and in-store activations, Dr Oetker stated.
The core range of Good Baker pizzas each have an rsp of ₤ 3.69, with the Vegan Superstar carrying an rsp of ₤ 4.19 and will certainly be readily available across the country from mid-September.