You are currently viewing Wholebake as well as Deeside Cereals combine to create a brand-new player in better-for-you sandwich shop as well as grain space

The acquisition of personal label grain manufacturer Deeside Cereals adhering to the procurement of snack producer Wholebakeat the end of July. The financials of both offers were not disclosed.However, the London-based personal equity firm has actually revealed it is merging the two businesses to form a mixed team to make a sprinkle in the fast-moving healthy and balanced treat as well as morning meal cereal market.Deeside Cereals is a UK manufacturer of private tag breakfast cereals as well as cereal bars for leading food stores. Wholebake is a UK co-manufacturer of healthy and balanced snacking items.” By integrating the two services, our company believe we have actually developed the premier contract maker of snack bars and cereals in the UK and diversified the Group’s offering right into one more strand of the healthy food manufacturing room,”said Ken Terry, a companion at Elysian Capital.Set to blaze a trail Peter Unsworth(non-executive chairman)and Simon Faithfull(chief executive)will certainly lead the brand-new entity.”Wholebake and Deeside Cereals are

a fantastic fit

with corresponding abilities,”claimed Unsworth.”We share similar values as well as ethics as well as an interest for development to fulfill arising consumer needs as well as efficient service to fulfill consumer needs. By collaborating, we can continue to add worth as well as lead the way in the broadening snack bar category as well as own tag cereal markets.”This purchase stands for the fourth investment in the last month from the Elysian Capital III LP Fund, which enclosed September 2020 at ₤ 325m. The independent firm focuses on the reduced mid-market in the UK and Ireland, getting majority stakes in growth organizations valued between ₤ 20m and ₤ 100m.