Perkier coins its bars as’leading-edge treats’ improved with real health and wellness advantages, running in the UK’s fastest expanding market sections, according to Nielsen UK retail sales data for the 52 weeks ending 28 August 2021.
The brand says its HFSS-compliant bars consist of approximately 60% less sugar, 100% more fiber and 34% even more protein than its competitors.It also asserts its Vitamin Packed Immune Booster Bars are the only item in Britain to supply 100 %of the daily vitamin B12, d and c recommendation, while Perkier’s Active Cultures range is the UK’s very first line of probiotic snack bars.Plus, benches are gluten-free, vegan as well as hand oil-free
, straightened with the brand name’s mission to save and restore orangutans in Borneo with its collaboration with International Animal Rescue.Smashing via target A very effective crowdfunding campaign on Seedrs saw Perkier
exceed its initial target
to generate ₤ 1m of financing. The brand name’s 30%year-on-year growth and also its agility to pivot during lockdown made it an eye-catching possibility to the 300 +capitalists that spent in between ₤ 11.40 and six-figure sums.The cash shot will certainly be used to speed up development with digital advertising, instore activation, technology as well as employment. The increase will also make it possible for the business to get to more shoppers than ever before, challenging the market’s leading players– such as Nakd, Trek, Kind, Eat Natural and Graze bars– and growing its share of the ₤ 365.4 m sandwich shop category.”We are surprised by the response from financiers and so ecstatic to be implementing our strategies,”stated Ann Perkins, MD of Perkier.