You are currently viewing Kellogg’s joins HFSS-busting bandwagon with triad of breakfast grains

The breakfast grain giant has actually included Apricot, Blueberry and also Plain Wheats to its existing range of Frosted, Choco and also Raisin Wheats, all of which belong to Kellogg’s decade-long plan to improve its foods so they are much better for individuals, the area and also the planet.Announced in May 2021, the strategy consists of a promise to remove 10 %sugar and 20 %salt from its child’s cereal range by the end of 2022. The move is straightened to the UK federal government

‘s efforts to tackle a national obesity dilemma– particularly childhood years excessive weight. In October 2022, brand-new guidelines will be implemented that limitations promotions and media direct exposure for items categorized as having high amounts of calories, fat as well as sugar. Rather than the brand-new guidelines as an adverse, market research IRI stated manufacturers can turnit into an advantage. The new cereals have actually been meticulously established at Kellogg’s Manchester plant to fall within the UK’s non-HFSS parameters.They are high in fibre– with 74%or more of wholewheat– as well as low in fat and also salt. Kellogg’s likewise said the Apricot as well as Blueberry versions supply’just the right balance of flavour, with a crunchy wholewheat shell encasing a smooth fruit flavoured loading’.”We know people look to firms like Kellogg’s to help them make healthier choices in the morning, which is why it is fantastic to be expanding our high fibre Wheats cereal array, with the introduction of three brand-new non-HFSS options joining our existing range,”claimed Emily Dutton, senior brand manager at Kellogg’s.