You are currently viewing Olam launches new Ofi brand identity for pastry shop and also snacks


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” 1999″ elevation=” 1333″ srcset=” 480w, 600w, 780w” > Ingredients organization Olam has actually unveiled the new business brand identification of Ofi for the bakeshop and also treats market. Gone along with by a committed website as well as the slogan ‘Make it real’, the brand-new identity has been designed to’ use themes and colours which show Ofi’s capability to drive innovation in all locations of its business to supply even more growth and also impact for consumers’, the launch statement stated.


< div course =" inline_image inline_image_right image_size_small" data-attachment =" 248250 "data-sequence =" 4" >< img alt =" OFI "src ="" class =" lazyload" size="273" elevation =" 259" srcset =" 280w" > “The brand-new Ofi brand brings the strong source as well as supply chain heritage of Olam yet similarly indicates our amazing aspirations for the future,” said Anantharaman Shekhar, CEO of Ofi.

” It shares the distinct and increased adjustments being made in the business to continuously boost customer worth proposition,” he added.

Ashok Krishen, handling supervisor and also CEO for Ofi’s nuts company, thinks the new identification will “reverberate strongly with snacking and also bakery brands”.

” With our substantial profile of nuts sourced by our teams at the heart of expanding areas, or from our own orchards, paired with our processing knowledge, our brand-new brand name identity mirrors exactly how we can team up with our consumers to help them satisfy ever-changing customer requirements,” Krishen stated.

Along with the brand transformation, the business announced plans to open a new European technology centre in 2022.