FSA consumer surveys have actually suggested virtually three-quarters of those questioned (73%) think it is important for them to buy food that has a low ecological influence, however just 49% considered their individual diet to be ecologically sustainable.
The expense of sustainable foodswas one of the most typically reported barrier (29%), whilst 16% reported that an absence of comprehending concerning what is/isn’t lasting was an obstacle to an extra sustainable diet plan.
Might grumbled there are no worldwide agreed standards for environmental sustainability labelling and also no contract on what ‘sustainable production’ should measure, such as carbon dioxide release, water use or biodiversity influence? He said “there is no simple way for consumers to make evidence-based investing in choices regarding the environmental influence of their diet regimen”.
Several in the market believe that, at best, labels presenting a product’s environmental effect can be a vital piece of the challenge as the food and also beverage market tries to reduce its environmental effect. At even worse, they are viewed as an advertising and marketing gimmick that could bring about greenwashing that will just be read by those consumers who are currently climate conscious.