You are currently viewing ‘Specialising in special’: MSG adds premium Danish delights to expanding consumer portfolio

Fond du Lac-based Meurer Brothers Bakery (obvious Moy-er ) was established by bros Dave and also Mike Meurer in 1993, yet family members origins in bakery really date back to 1929. The bakery’s artisanal approach has set it apart, hand-making its premium Danish pastries from square one. According to the brand name, its Mini Danish are ‘carefully laminated, aged and also full of fresh made-from-scratch dental fillings, baked to a flakey inflammation and also rounded off with its signature topping pattern’. Business has experienced regular development, mostly targeting the instore pastry shop (ISB) market in the US.This principles lines up perfectly with MSG’s purpose to become a leading operator offering the ISB, convenience, club and dining establishment industry.

“Our goal is to be our customers’ trusted companion across set apart and also exceptional bakery categories, as well as including Meurer Brothers’ corresponding items as well as abilities is a substantial advance on that particular journey,”stated David Veenstra, CEO of MSG.Transformational growth MSG– started by Steve Marks and also Harvey Nelson in 1987– operates out of an SQF licensed 68,000 sq. foot production center in Akron, Ohio, establishing a variety of personalized wholesale baked products like muffins, cookies, granola, brownies, bars as well as other pleasant goods.Chicago-based private equity company Shore Capital Partners partnered with MSG in September 2019 to help direct the company via a period of tremendous development.”We take pride in the personalized and solutions-oriented bakeshop version we have actually developed and scaled as a group as well as are delighted to continue to serve our customers with a diverse range of high quality as well as separated items through a new phase of transformational growth,” stated Nelson at the time.