You are currently viewing Higgidy unveils new marketing chief together with ad campaign

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< div course =" inline_image image_size_full" data-attachment =" 250605" data-sequence =" 2 ">< img alt =" Sarah J Headshot 2" src="" sizes ="( max-width: 1023px) 100vw, 780px" class="lazyload" size =" 1595 "height =" 1063" srcset =" 480w, 600w, 780w" > Savoury bread brand Higgidy has actually introduced the appointment of Sarah Jackson as advertising and marketing supervisor. Joining the business from dining establishment chain Wahaca, where she was head of marketing, Jackson has 10 years’ experience within the FMCG market. Higgidy said the brand-new hire’s ability to supply marketing methods based on consumer understanding will certainly be main to its development strategies, which include its first advertising campaign.

Called ‘Baked Generously’, the project will emphasise the vegetables as well as ingredients within the company’s pastry products and also will certainly run for 6 weeks on YouTube. It creates the first in a year-long above the line (ATL) project collection which will see the brand enhance its media investment by 294% on FY21, Higgidy said.

” Our competitors are progressively using paid media to strengthen their brand name qualifications, and as a brand that has a strong heritage in deliberate tasty savoury bread we now require to venture past in-store advertising and marketing so we are getting to more individuals with our tale,” stated Rachel Kelley, CEO at Higgidy.

” We think our significant investment in advertising and marketing this year will not only continue the favorable energy we have experienced throughout the last 18 months, but also setting Higgidy as the favored option when it concerns ingenious, quality veggie-led products,” she added.

The CEO also welcomed Jackson to the group, commenting that she “possesses the excellent blend of experience with her superior proficiency in advertising method integrated with active execution”.

Jackson stated she was “happy” to be joining Higgidy “in the middle of an exciting time of growth and development”.