You are currently viewing Carr’s Flour introduces five-strong ‘deluxe’ cake mix line-up


< div class =" inline_image image_size_full" data-attachment=" 250911 "data-sequence=" 2" >< img alt="Carr's "src= "" sizes="( max-width: 1023px) 100vw, 780px" course= "lazyload" width=" 1142" elevation=" 761" srcset =" 480w, 600w, 780w" > Carr’s Flour has debuted a quintet of classic cake mix flavours targeted at

the’ high-end bake at home’ market. Delicious Salted Caramel Cake, Decadent Chocolate Cake, Heavenly Victoria Sponge, Luscious Lemon Cake and Delicious Carrot Cake have been launched in 425g layouts.

The ‘craftsmen’ cake collection likewise includes QR codes on packages that cause additional recipes on how to repurpose the mixes for muffins, cupcakes and also traybakes.

Along with the NPD, the miller has actually signed up TV personality and also baking star Juliet Sear as a brand ambassador, which Carr’s costs as “the greatest customer collaboration to day” in the firm’s virtually 200-year history.

The year-long cooperation will certainly see Sear promote the new cake mixes to consumers and share recipes, embellishing tips as well as videos of her making use of the variety. Social network, digital and print media activity is additionally being intended, Carr’s Flour stated.

The blends carry a ₤ 2.49 price tag as well as are marketed via the miller’s site.

Carr’s Flour Mills provides pastry shops as well as food suppliers throughout the UK with flour from its 3 mills based in Kirkcaldy (Fife), Silloth (Cumbria), and Maldon (Essex). The business signed up with the Federation of Bakers as an associate member this summer season.