You are currently viewing Cérélia consents to purchase General Mills’ European dough business

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< div course="inline_image image_size_full" data-attachment="250940" data-sequence="2" >< img alt="Acquisition Getty" src="" dimensions =" (max-width: 1023px) 100vw, 780px" class =" lazyload" width="663" elevation="442" srcset=" 480w, 600w, 780w" > General Mills is to unload its European dough organization, consisting of the Jus-Rol brand name, in a take care of France-headquartered ready-to-bake professional Cérélia.

The sale involves General Mills’ branded and private tag dough organization in the UK, Ireland and Germany, which additionally includes the Knack & & Back brand name.

The divestment stands for the current step in the US-based international’s ‘increase’ approach focused on driving long-term shareholder returns by improving its portfolio, the company stated. The Minnesota-headquartered team owns a number of well-known brand names consisting of Old El Paso, Pillsbury and also Betty Crocker.

The proposed offer is expected to close by the end of the General Mills’ fiscal year in May 2022, with the German purchase subject to appropriate work consultations as well as governing approvals.

Cérélia makes own-label frozen and also cooled pizza and also pie dough as well as also possesses brands including Croustipate, Pop Bakery, Jan, Abra-Ca-Debora, Crêapan and also English Bay Bakery. Its UK arm, BakeAway, lies in Corby, Northamptonshire.

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