You are currently viewing Batch Ventures-backed biscotti firm rebrands to Artful Baker

The Artful Baker's six-strong range of sweet and savoury biscotti

< div class=" inline_image image_size_full "data-attachment=" 251805" data-sequence=" 1" readability =" 6" >< img alt =" The Artful Baker's six-strong range of wonderful as well as savoury biscotti" src= "" sizes=" (max-width: 1023px) 100vw, 780px "course=" lazyload" size

=” 2927″ height =” 1862″ srcset =” 480w, 600w, 780w” > Dorset-based bakeshop The Great British Biscotti Co is rebranding to The Artful Baker as of January 2022 as it seeks to expand its profile beyond biscotti The Artful Baker was previously described as the “more youthful, a lot more discerning” brother of The Great British Biscotti Co. It was introduced in 2017 as a little batch artisanal offering to the independent sector, providing delis, cafes, obstruct experts and also The National Trust. Since then, there’s been a’ significant’ site overhaul to meet the changing demands of the business along with an uplift in export, the creation of vegan as well as gluten-free NPD and also collaborations with Hotel Chocolat as well as John Lewis.

Before and after of The Artful Baker's branding on biscotti packaging

< img alt=" Before and after of The Artful Baker's branding on biscotti packaging" src="" course=" lazyload" width=" 2361" elevation=" 2126" srcset=" 480w" > Notably, the company received a six-figure investment as part of the Batch Ventures technology fund which was set up in 2020 by Warburtons and independent business accelerator Mission Ventures to back services which produce innovative bakery items.” Working with Warburtons, paired with favorable feedback concerning our brand-new Artful Baker solitary baton offerings, advised

us that we are actually onto something special with concerns taking a classic timeless and offering it added honesty as well as category authority,” said founder Paul Rostand. As component of the change, business has ‘taken stock’ of its offering with the product array removed back to 6′ hero’ lines consisting of spruced up favourites and

NPD. Signing up with the range are Salted Caramel, Pecan & Roasted Hazelnut Sweet Biscotti Bites, and also Fennel, Pink Peppercorn & Sea Salt Savoury Biscotti Nibbles. The various other variants in the range are: Triple Belgian Chocolate, Sour Cherry & Dark Chocolate, Smoked Jalapeno & Lime and Sundried Tomato, and Kalamata Olives & Oregano.” Great British Biscotti allowed us to refine our craft in creating sublime acceptable deals with, and now we’re & in a substantial expanding phase, as well as with us looking beyond biscotti. We needed & an extra indulgent brand name identity to mirror our significantly indulgent and also diverse biscuit beliefs,” Rostand added.