Sales at the pastry shop and coffee shop chain dropped by majority compared to 2019, the firm’s most current annual report exposes The record recognizes the significant effect of Covid-19 on Paul UK in 2020., Paul UK CEO Mark Hilton stressed the importance of the firm proceeding to run during the pandemic due to the fact that of the brand’s positioning as a neighbourhood pastry shop. Throughout 2020 the company made a decision not to proceed the lease on the Paul store in High Holborn, however a brand-new store in Putney was opening up in August 2020.