Frito-Lay has actually joined PepsiCo Beverages for a joint Playoff campaign that brings together five Super Bowl champs– bros Peyton and also Eli Manning, Jerome Bettis, Victor Cruz and Terry Bradshaw– to take followers on a journey to get ready for the Big Game.The campaign– the current in a decades-old relationship with the NFL and Super Bowl– includes a 60-second television area that features the champs with the brand names that are (arguably) the significant players for the occasion, including Doritos, Lay’s, Tostitos, Pepsi, Mtn Dew and also Bubly.
“PepsiCo is synonymous with the gameday watching experience, and also no other business can unite snacks as well as drinks for the total NFL plan,”said Greg Lyons, SVP as well as primary advertising and marketing police officer, PepsiCo Beverages North America.
“We know that 90% of households will certainly be taking pleasure in snacks and also drinks together on Super Bowl Sunday, but this year, we’re beginning the journey to LA a little very early with a few of our preferred brands.”Included Rachel Ferdinando, SVP as well as primary marketing police officer of Frito-Lay North America, “We wished to start the playoff season in a joyous, celebratory way, so we’re featuring fabulous gamers and famous brand names all in one fun campaign.“From the begin of the trip to the pit stops along the road, the journey is sustained by the ideal in drinks and snacks– game-day favourites that just PepsiCo can supply.” The Road to Super Bowl Jerome’The Bus’ Bettis organises a road trip to take the Super Bowl champs to the Big Game, and also shenanigans ensue– from a home that obtains hitched to the bus, to a singalong to Olivia Rodrigo’s hit Good 4 U and a ‘special seat’ for Bradshaw.
“This commercial has it all– a mixed 10 Super Bowl rings among the gamers, the very best gameday beverages as well as treats from PepsiCo Beverages as well as Frito-Lay, and certainly, I reached function together with my sibling,”said Eli Manning.
“The post-season is constantly an exciting season and also I hope this campaign helps get fans geared up for The Big Game as we take them with us when traveling to Super Bowl LVI. We have a ton of large, amusing characters in this business, so I wish everyone appreciates enjoying it as high as we appreciated recording it.”The business starts airing on Super Wild Card Weekend (15-17 January 2022) and also will certainly be flighted as much as Championship Sunday (13 February 2022).
At the video game
Frito-Lay will additionally be taking control of the Super Bowl LVI screen with 2 in-game areas from Flamin’ Hot and also Lay’s.
Flamin’ Hot will consist of both the Doritos as well as Cheetos brands as well as various other good friends who symbolize the spicy spirit, while Lay’s is going back to the huge game for the very first time in 17 years.The prominent chip brand is likewise bringing the on-screen enjoyable to life for some lucky followers at ‘Calle de Crunch ‘, an in-person experience at LA Live on the days leading up to Super Bowl LVI.And making sure that the neighborhood spirit is
spread out also additionally, Frito-Lay and the PepsiCo Foundation will certainly be ramping up its partnership with GENYOUth to give food accessibility to low-income neighbourhoods across Los Angeles. More details on Frito-Lay’s neighborhood work will be revealed in the coming weeks.Following the seismic news that Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and also Kendrick Lamar are headlining the Pepsi Super Bowl LVI Halftime Show, Pepsi is once more elevating the stakes with a mobile application. Made for access-hungry songs fanatics, the app– readily available on the Apple App Store as well as Google Play Store– provides complementary experiences throughout the program itself and unique content decrease in the leadup to one of the most watched 12 minutes in music.The free app also offers fans the opportunity to win Pepsi Super Bowl LVI Halftime Show sidelines passes, including flights and hotels and also artist-signed footballs. ‘Holy’ground chips The campaign comes hot on the heels of the launch of Golden Grounds, a restricted version line of Frito-Lay chips made from potatoes grown in areas combined with spiritual soil drew straight from NFL stadiums.”Lay’s is all about bringing happiness to our followers, and also we know there’s nothing that brings a smile to football followers’faces more than applauding for their much-loved team at their house area,”stated Stacy Taffet, VP of marketing, Frito-Lay North America.”The limited-edition chips are our way of commemorating followers that wait their teams via triumph, defeat and also every little thing in between. I can’t think of a better means to kick off our trip back to America’s largest phase with Lay’s return to Super
Bowl, where we’ll look to spread out even more joy with delicious game-day treats and also an amazing new commercial we’ll reveal quickly.” NFL fans have an opportunity to win a pack of these desirable chips, by entering the Golden Gronds drawing on Lay’s Twitter account. Followersneed to reveal their assistance utilizing the #LaysGoldenGrounds, #Sweepstakes and also the official NFL hashtag of their preferred team, together with Tweet-worthy photos. Target date for entry is 25 January.The gameday fun continues in shop with NFL-themed Frito-Lay product packaging offered at retailers across the US– yet an additional possibility for follower to win NFL swag.The campaign belongs to Frito-Lay’s Super Bowl marketing collaboration, which is now on its 17 th year.