Since expanding into the US in 1970, the Japanese treat manufacturer has actually been passionate concerning introducing Americans to its rule to ‘Harvest the power of nature’.

The new brightly coloured packaging is developed to boost findability on rack, while keeping its plant-based objective front and centre.The backstory stays, notifying consumers that the better-for-you baked snacks feature farm-picked whole peas, beans or lentils as the star active ingredient, without an artificial flavouring or preservative visible. It adds the snacks are loaded with plant-protein, provides an excellent source of fibre as well as are without common allergens.”Consumers are wanting snacks thatlook wonderful, preference excellent, and are excellent for them, “claimed Sandra Payer, head of Marketing at Calbee America, Inc., “With this redesign, we’re

bringing a fresh energy as well as identification to the Harvest Snaps ‘umbrella brand name that appeals all three of these needs. By reacting to group understandings, streamlining our messaging, and focusing on unique brand assets, we’ve created a packaging that will better develop household infiltration, while unifying sub-brands like our Crunchy Loops and upcoming advancements.”Harvest Snaps are available at supermarket merchants and natural grocers throughout the United States, as well as on Amazon. Recent enhancements to its snack portfolio include red lentil Crunchy Loops and also San Joaquin Almond Nut Chips.