You are currently viewing St Pierre Groupe’s sales in UAE expand 220% in five years as deportees seek a ‘piece of house’

The St Pierre brand name was launched onto the Middle East market in 2014 after supporting a relationship with global export leaders, YInternational. The Baker Street brand name followed, as well as sales in the UAE achieved double-digit growth from 2016 via to 2020, only reducing somewhat during the pandemic.In 2020, St Pierre

Groupe was welcomed by the Department for International Trade(DIT)to sign up with a delegation at Gulfood to boost UK export and also forge relationships with the area’s retail titans, Lulu’s, Choithrams and also Spinney’s. Its front runner brand has actually currently safeguarded its initial foodservice listing with Bidfood ME, offering a new income stream in the region. The brand-new collaboration is anticipated to grow UAE sales worth by almost 40%. Extensive life span “Our brand names perform especially well between East market,”claimed Mark

Frossell, commercial supervisor, UAE, St Pierre group.”As experts in brioche, we provide a premium product that allows consumers to upgrade everyday menu staples.

Baker Street offers a piece of’ house’to the hundreds of thousands of UK expatriates living in the UAE, with a variety of conventional bakeshop products.”All St Pierre Groupe brand names gain from extended-life, also which is an extra benefit when shipping to the MiddleEast “. Acquisition vehicle driver begins with flavour Frossell added, “This step into the foodservice sector with Bidfood ME belongs to our goal to help make premium

, quality products accessible to every person.”

Taste is key in pastry shop; acquisition drivers start with the flavour as well as independent taste tests continually place our brioche in advance of competitors. That’s crucial to every target market, no matter the context in which they pertain to experience our brand names, yet it’s specifically vital to foodservice drivers who rely upon constant product quality. “