< div course=" inline_image image_size_full" data-attachment=" 257661" data-sequence=" 2" >< img alt=" Bertinet Bakery's fresher for longer loaves "src=" https://www.breadnews.net/wp-content/uploads/2022/02/bertinet-bakery-collaborates-with-real-bread-campaign.jpg" dimensions ="( max-width: 1023px) 100vw, 780px" course=" lazyload" width=" 3629" height =" 2419 "srcset=" https://www.breadnews.net/wp-content/uploads/2022/02/bertinet-bakery-collaborates-with-real-bread-campaign.jpg 480w, https://www.breadnews.net/wp-content/uploads/2022/02/bertinet-bakery-collaborates-with-real-bread-campaign-1.jpg 600w, https://www.breadnews.net/wp-content/uploads/2022/02/bertinet-bakery-collaborates-with-real-bread-campaign-2.jpg 780w "> Sourdough bread maker Bertinet Bakery has signed up with pressures with the Real Bread Campaign to raise understanding of additive-free sourdough loaves The partnership will certainly entail a series of initiatives created to champion ‘natural bread’, with the aim of making it readily available throughout all significant grocery stores.
It comes after Bertinet Bakery revealed its ‘fresher-for-longer, sandwich-friendly’ array of chopped sourdough loaves in March in 2014. The loaves, which are available in Sainsbury’s, Waitrose and Ocado, are used just flour, water, sea salt and also seeds through ‘cutting edge new bakeshop approaches’.
As component of the cooperation, Bertinet Bakery will be highlighting the prospective wellness advantages of sourdough with resident nutritional expert Jenna Hope as well as head of bakeshop, Anomarel Ogen. Together with the Real Bread Campaign, they will be investigating consumer perceptions of bread and sharing understandings by means of a PR as well as marketing project, that includes social media.
This proving of assistance comes as Real Bread Week gets underway. Organised by the Real Bread Campaign, the week ranges from 19-27 February and also is a yearly celebration of additive-free loaves as well as the people who make them.
” We’re thrilled to support Real Bread Campaign as part of our lined up objective to advertise time-honoured baking techniques and to improve quality natural bread into more homes across the UK,” said Dan Barrett, handling director of grocery for Bertinet Bakery and also Bread Holdings.
” Consumers are increasingly knowledgeable about what enters into their food and there is no much better time than currently to sustain the cause for real bread made better.”
Real Bread Campaign co-ordinator Chris Young said it was excellent to see Bertinet Bakery “placing genuine bread (and also authentic sourdough bread at that) on supermarket racks available of individuals or millions”.
” The rise of regional actual bread pastry shops and home-baking remains at the heart of our campaign, however Bertinet Bakery working at range to give everybody access to all-natural bread that can be appeared the toaster oven is key to changing perception of what is feasible,” Young added.