You are currently viewing Dawn introduces campaign to commemorate country’s cooks

Dawn Easter Fond Cake

< div class= "inline_image image_size_full "data-attachment =" 258807 "data-sequence =" 2 ">< img alt =" Dawn Easter Fond Cake" src=" https://www.breadnews.net/wp-content/uploads/2022/03/dawn-introduces-campaign-to-commemorate-countrys-cooks.jpg "sizes=" (max-width: 1023px) 100vw, 780px "course=" lazyload "width=" 1131 "elevation=" 754" srcset=" https://www.breadnews.net/wp-content/uploads/2022/03/dawn-introduces-campaign-to-commemorate-countrys-cooks.jpg 480w

, https://www.breadnews.net/wp-content/uploads/2022/03/dawn-introduces-campaign-to-commemorate-countrys-cooks-2.jpg 600w, https://www.breadnews.net/wp-content/uploads/2022/03/dawn-introduces-campaign-to-commemorate-countrys-cooks-3.jpg 780w” > This year’s marketing for Dawn Foods will be focused around the motif of’ commemorating our country’s bakes’, the active ingredients vendor has actually exposed. The project will certainly’ take bakers on a pleasant deals with tour of the UK and also Ireland’, with a limelight on both typical as well as extra unusual dishes from England, Scotland, Ireland, Northern Ireland as well as Wales, the firm claimed. Different ‘hero’ dishes using Dawn components will certainly be introduced on a specifically produced map on the company’s internet site. Featured bakes will certainly include empire biscuits, Monmouth pudding as well as Guinness cake.

Trainees on the pastry shop & & patisserie innovation degree program at University College Birmingham (UCB) will certainly additionally be sharing bakeshop recipes from their house regions together with suggestions on just how they can be reimagined for the modern-day consumer.

Dawn 2022 campaign map

< div class =" inline_image inline_image_right image_size_med" data-attachment =" 258821" data-sequence =" 4" > ” Bakers, certainly, have always been the bedrock of every community and also we wanted to focus on the pleasant cooks that are identified with various locations of the UK as well as Ireland,” said Jacqui Passmore, marketing manager UK as well as Ireland at Dawn Foods. “As well as showcasing dishes that bakers will recognize with, we additionally wanted to give them new motivation to attempt dishes they may not have actually heard of, and also with the help of UCB bakeshop students, insight right into just how they can reinvent those bakes for the contemporary customer,” Passmore added.

As component of the project, reward draws will certainly accompany the possibility of winning bakery related prizes such as oven handwear covers, baker’s toolkits as well as various other campaign-themed items. One victor will also have the opportunity to go on a UK road trip, with Dawn offering a coupon for a seven-day holiday in a completely geared up motorhome as its top competition prize.

” Reduced taking a trip caused by the global pandemic has actually meant that a lot of us have actually had time to concentrate on what is around us, whether that’s the stunning rolling countryside, lively cities or the coast, and also naturally the food heritage that is embedded in our nationwide identification,” claimed Passmore. “Traditional British bakery is making a huge resurgence as customers take comfort in their very own heritage and origins.”

Leave a Reply