You are currently viewing Nairn’s launches its first TV-led ad campaign


< div course =" inline_image image_size_full" data-attachment =" 258979" data-sequence =" 2" >< img alt =" Nairn's" src =" "sizes =" (max-width: 1023px) 100vw, 780px" class =" lazyload" width =" 602 "elevation =" 401" srcset =" 480w, 600w, 780w" > Edinburgh-headquartered oatcake supplier Nairn’s has spent ₤ 1m in its first ever TV-led brand name campaign.

The ‘nything goes’ campaign includes a range of personalities in various scenarios with the goal of demonstrating that Nairn’s is a brand name for every person, the business stated. Representations include a mother appreciating a break, a family members on an outdoor camping journey and also a drag queen prepping for a show, in addition to acquainted celebrations such as a working lunch and post-yoga snack.

The Edinburgh-based Lane Agency were entrusted with developing the campaign for the 126-year-old brand. In support of the advertising, an ‘nything goes’ public relations and also influencer campaign, intending to display the adaptability of the Nairn’s variety and the advantages of oats, will certainly additionally run throughout 2022 via London-based health and wellness and also lifestyle public relations company CCD.

” We have actually always prided ourselves on creating scrumptious oat-based items that are simple, wholesome and all-natural, and endeavoured to create a connection with any individual who cares about healthy and balanced eating,” stated Emma Heath, head of advertising and marketing at Nairn’s.

” The nything goes campaign is essentially shorthand for what the brand name is everything about– limitless possibilities. We wish to link occasions, people and our yummy and also nourishing products with each other, to engage and welcome new individuals right into our Nairn’s family members and also bring an unforeseen smile to the faces of those who already understand us well,” Heath included.

The TV ad will certainly air for the very first time in March on ITV and also the ITV Hub in London, the south eastern as well as south west, with succeeding bursts to follow later this springtime and also fall, sustained by social media ads.

The campaign complies with a ‘complete product packaging refresh’ from Nairn’s introduced in 2021 by design firm This Way Up with the goal of making the brand ‘extra visible, contemporary, enticing and appropriate while remaining true to its Scottish origins’.