< div course =" inline_image image_size_full" data-attachment =" 261634" data-sequence =" 2" readability="6" >< img alt =" Walkers 320g Shortbread LONDON "src =" https://www.breadnews.net/wp-content/uploads/2022/04/pedestrians-shortbread-unveils-new-global-travel-retailer-array.jpg" sizes =" (max-width: 1023px) 100vw, 780px" course =" lazyload" width =" 1376 "elevation =" 917" srcset =" https://www.breadnews.net/wp-content/uploads/2022/04/pedestrians-shortbread-unveils-new-global-travel-retailer-array.jpg 480w, https://www.breadnews.net/wp-content/uploads/2022/04/pedestrians-shortbread-unveils-new-global-travel-retailer-array-1.jpg 600w, https://www.breadnews.net/wp-content/uploads/2022/04/pedestrians-shortbread-unveils-new-global-travel-retailer-array-2.jpg 780w" > Walker’s Shortbread is partnering with store Dufry for the launch of a brand-new Global Travel Retailer variety into more than
55 traveling websites worldwide The 19-strong item line-up is available exclusively throughout all UK Dufry websites, including Heathrow and also Gatwick, from 1 April for two months. It will certainly after that be turned out throughout Global Dufry and bigger traveling retail electrical outlets from June.
The new range, with rsps varying from ₤ 6 to ₤ 15, includes: five Gift Tubes (Shortbread Thistle Rounds, Chocolate Chip Shortbread, Highlanders, Oat Shortbread and Salted Caramel & & Chocolate Shortbread 200g); Shortbread Petticoat Tails Gift Box (225g); Shortbread Scottie Dogs Gift Box (150g); World of Walker’s Assortment Gift Box (320g); Shortbread Fingers Twin Pack (750g); as well as two Sharing Bags available with Shortbread Fingers and also Chocolate Chip Shortbread (250g).
The array will certainly also consist of UK-specific items, including three Sense of Place Gift Boxes, having Thistle Shortbread (200g) and also Union Jack Shortbread (175g). In addition, there will certainly be devoted London and also Scotland World of Walker’s Assortment Gift Boxes (320g) as well as 2 Gift Tube Triple Packs (Classic Scotland and Decadent Favourites). Walker’s Royal Tins will likewise continue to be stocked throughout UK Dufry Stores consisting of a new congratulatory Jubilee Tin.
The costs gifting range will be the firm’s initial to consist of an on-pack QR code. This will connect to a dedicated landing page offering particular details on the item bought, with the multilingual platform also giving an illustratory summary throughout Walker’s sustainability turning points and also accountable company practice targets.
Walker’s stated the variety represented its latest strategic step to develop the brand according to worldwide customer and also consumer need, consisting of invested focus throughout sustainability as well as digitisation.
The collaboration with Dufry will certainly additionally see websites at Heathrow Terminals 3 as well as 5 attribute rejuvenated wall surface bay components consisting of electronic screens, while seasonal tasting and sampling activations are currently planned later on in the year, consisting of Heathrow T2 and Gatwick’s brand-new South incurable. The collaboration will be supported by international staff training, electronic collaboration programs and also a continued development pipe, Walker’s said.
” We are excited regarding the brand-new launch, and also I am pleased that the brand-new range continues to represent Scotland at its finest,” said Walker’s taking care of director Nicky Walker. “We have been running in traveling retail because 1975 and it stays widely essential to us that our heritage is both popular as well as appreciated as we remain to form a more powerful future.”
Walker’s stated the new range was in line with its dedication to sustainability, with the use of recyclable paper frying pan across many lines, completely recyclable paper sharing bags, and totally recyclable gifting tubes with paper bases.
” The launch of this new Global Travel Retail variety is another example of the method which Dufry as well as its worldwide brand partners are collaborating to adjust the traveling retail offer to consumers’ progressing lifestyle schedules,” said Philippe Moryl, Dufry’s worldwide head of group– confectionery & & food. “We are delighted to proceed our journey with Walker’s and quite expect establishing our partnership beyond the UK and also taking this classification to the following degree.”