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Astaxanthin is considered the most powerful antioxidant, with health benefits supported by a compelling body of scientific studies, including the ability to scavenge free radicals and boost the immune system. Sometimes referred to as ‘super vitamin E’, it also promotes healthy hair growth, a glowing skin and eye health, with significant improvement in the outcome of various ocular diseases.

It has also been found to:

  • Increase energy
  • Boost physical performance
  • Reduce inflammation
  • Aid in eye health and reduce strain
  • Improve blood pressure
  • Help with diabetes

Furthermore, in combination with exercise, it is even more effective in reducing weight.

Astaxanthin belongs to the carotenoid family called xanthophylls and is a red pigment found in algae, yeast, bacteria and fungi. It is also naturally occurring in foods such as salmon, but the consumption of these are not comparable to dose levels recommended to experience the health benefits.

Hence the need for supplementation and food fortification.

State-of-the-art tech

To answer this demand, Algalif has devised a state-of-the-art tech to develop a highly concentrated astaxanthin oleoresin (natural flavouring ingredient) from microalgae.

For its part, Divi’s has used its expertise in fat-soluble ingredient formulation to transform the oleoresin into beadlets that contain 5% astaxanthin.

Called AstaBead, the antioxidant pearls come in two formats for easy handling – as beadlets that can be used in energy or cereal bars; and as a fast-dispersing ingredient for fortified powder beverages.