Burton’s Biscuit Co is launching Burton & Browne, a new artisan-style brand exclusively available to the foodservice channel.
The line-up will comprise six portion pack products, featuring what the company describes as ‘an authentic craft coffee shop look and feel’. The range includes two new product formats for foodservice: a Florentine mini pack and a speculoos mini cookies bag along with four crumbly dunking biscuits.
The full line-up comprises:
- Buttery Shortbread Dunker – (30g x 2) x 24
- Fruity Oat Dunker – (30g x 2) x 24
- Ginger Snap Dunker – (30g x 2) x 24
- Triple Chocolate Chip Dunker – (30g x 2) x 24
- Chocolate Orange Florentines – 39g x 25 (2 Florentines per pack)
- Speculoos Mini Cookies Bag – 40g x 48
“The launch of Burton & Browne marks an important milestone in our strategy to deliver growth and highlights our continued commitment and investment in bringing new and exciting products in foodservice relevant formats to market,” said Nykki Bezer, director of foodservice development at Burton’s Biscuit Co.
“As consumers continue to become more discerning around their hot beverage choices, demand for high quality snacks that reflect the same craft quality as beverages is increasing. The products within our Burton & Browne range have been created to meet this consumer need as the perfect additions to a hot beverage offering,” Bezer added.
Since founding a dedicated foodservice division in 2021, Burton’s has relaunched its existing Brontë product range and continues to introduce retail biscuit brands to the sector, including Jammie Dodgers and Lyons.
In April, Burton’s announced it was uniting with Fox’s Biscuits to form a new business called Fox’s Burton’s Companies (FBC) UK. The merger followed the two firms’ acquisition by a Ferrero-related company in autumn 2020 and summer 2021 respectively.