Savoury snacks like crisps are a critical sales driver in the convenience channel, with a 2.4% growth over the past five years.
Walkers – founded in 1948 by Henry Walker and acquired by PepsiCo’s Frito-Lay in 1989 – produces over 11 million bags of crisps daily at its Leicester factory. It wants to keep up this output, and has created the guide to provide advice how retailers could still maximise their savoury snack sales.
It also aims to drive awareness of the legislation and clear up any confusion on the specifics.
The e-guide is available in different languages, including Punjabi and Hindi, and features external links to advice from the government and the ACS.
Walkers is also launching a ‘Walkers Hub’ on retail app Shopt – a dedicated area where retailers can access industry-leading content. The app also features a generator tool to make a bespoke crisp layout for their shelves, by supplying a few simple details about their store and shoppers.
Through the hub, retailers will also have the opportunity to earn rewards and merch for stocking specific bestselling Walkers lines.
In addition, Walkers will be applying clear labelling to product cases, offering guidance to retailers on whether the product is non-HFSS and where best to position instore.
The do’s and don’t
“Our focus right now is on helping retailers to navigate and prepare for the upcoming HFSS regulations,” said Kirsten Reid, impulse category management channel lead for PepsiCo UK.
“Our digital guide will focus on snacking growth strategies and includes do’s and don’ts and handy visuals, too.