The snack giant is looking for visionaries that are opening new horizons in everything from flavours to consumer experience, sustainability and packaging, while grabbing the attention of retailers and getting consumers to come back for more.
Participants must fit within the SnackFutures ethos of being “good for people, kind to the planet and deliciously fun.”
They must also be based in the US, already generating at least $1m in revenue with high growth potential, while aligning with Mondelēz’s innovation priorities.
Future-forward leader in snacking
The group’s priorities support incremental growth against three key strategic areas, namely, invent new brands and businesses; invest in early stage entrepreneurs; and amplify the SnackFutures impact with the CoLab start-up engagement programme.
Successful applicants will receive a $20,000 grant, along with a coveted spot on the 12-week growth-centric programme starting in April 2023. The curriculum includes workshops, one-on-one mentorship and hands-on experiences, along with access to company leadership and industry expertise and potential investment opportunities.
“To be launching a third class of CoLab demonstrates Mondelez International’s commitment to thinking and behaving as a consumer-centric, future forward leader in snacking,” said Brigette Wolf, VP and global head of SnackFutures.
“The startups that participate in this programme tell us they are blown away by the access and attention they get from our experts and ecosystem; and our leaders and employees are inspired by the drive and discipline of these entrepreneurs.”