Products that earn the attribute have demonstrated to produce greenhouse gas (GHG) emissions that are lower than 70% of the 33,000+ ingredients, chemicals and materials assessed by the independent research company.
HowGood’s methodology was developed in accordance with the GHG Protocol. Data collection sources include the International Panel on Climate Change (IPCC) 2013 global warming potential estimates where available and crop-specific LCAs, along with other vetted sources.
Once analysed, HowGood conducts a proprietary process of mapping each ingredient to its source (crop, animal or mineral) and corresponding geographic location to create a unique level of granularity that accounts for specific on-the-ground practices, impacts and risks in each locale. Through this process, HowGood has developed industry-average impact profiles for CO2e across nearly every ingredient in the food system.
The Climate Friendly label empowers shoppers to make decisions toward reducing their own carbon footprint.
“The attribute provides consumers with a clear indicator of how sustainable a product is with respect to carbon emissions. It’s easy-to-understand and guides consumers toward more sustainable purchases,” said Christina Lampert, HowGood’s director of Growth & Innovation.
“We’re excited to be powering a full suite of sustainability attributes amidst the growing call from consumers for products in line with their values and preferences. Labels like Quinn’s will empower shoppers to take a critical step in reducing their carbon footprint.”