Cookie dough and desserts business Doughlicious has secured a listing in 600 Tesco stores across the country.
The deal is set to double the turnover and output of the gluten-free brand, founded in 2014 by mum-of-three Kathryn Bricken.
Tesco is stocking Doughlicious ready-to-bake cookie dough and DoughChi desserts, which are made from thick ice cream wrapped in cookie dough and coated in a soft cookie crumb.
The retailer is the carrying two flavours of cookie dough – salted caramel & dark choc, and chocolate chip – and three DoughChi variants: chocolate chip, chocolate truffle and strawberry Eton Mess
The latter is strawberry ice cream wrapped in strawberry cookie dough and rolled in freeze-dried strawberries and meringue crumb. Half the net profits from each pack sold will be donated to breast cancer charity CoppaFeel.
“We’re thrilled to announce that Doughlicious will be stocked in Tesco,” said Bricken.
“It’s a fantastic step forward for the company and we’re excited to expand the brand and provide the chance for thousands more dessert-lovers to experience Doughlicious.”
The full Doughlicious range includes savoury ready-to-bake doughs, ready-to-bake and snackable sweet cookie doughs eight DoughChi flavours. Each ranges is gluten free and all ingredients are sourced from suppliers who adhere to the brands’ standards of quality, animal welfare and sustainable production methods. Each product range also contains vegan options.
Doughlicious is also stocked in Planet Organic, Whole Foods Market, Ocado, Selfridges, Waitrose, Costco, Zapp and other UK retailers and foodservice providers.