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Forward-thinking brands are capitalising on the popularity of beloved breakfast flavours across food and beverage categories. 

In response to consumer demand for comforting flavours and expanded snacking occasions, Flavorchem has launched Breakfast All Day, an exclusive flavour collection for anytime snacking inspired by the most important meal of the day.

Toddler eating breakfast

Pic: GettyImages

The collection features Apricot Jam, Blueberry Muffin, Café Mocha, Cinnamon Raisin, Fruity Cereal Milk and Maple French Toast – all of which can be optimised for a variety of food and drink applications.

Here are the trends that tailored the collection.

Nostalgia reimagined


According to Flavorchem, 71% of Americans enjoy things that remind them of their childhood and brands are expanding on this with well-loved breakfast flavours and categories that evoke reminiscent memories.

Crumbl Cookies, for example, recently unveiled a cereal cookie lineup featuring fan-favourite cereals Fruity Pebbles, Reese’s and Cocoa Puffs, while Kellogg’s and Little Debbie debuted their latest collaboration​ on a classic treat, Nutty Buddy Cereal.

Snackification surge

Snacking is outpacing traditional meals for the third consecutive year, meaning consumers are looking to treat themselves throughout the day.

Snack bars, confections, savoury mixes and frozen novelties are all finding flavour inspiration from indulgent breakfast items such as muffins, cinnamon rolls, doughnuts and pancakes.

Blurring category lines

Food and beverage categories are increasingly blurring, creating novel eating experiences.

Cross-category hybrid concepts like cold brew smoothies, flavour pairings between breakfast bakery and coffee, along with unique formats and textures, provide consumers a more premium taste experience