You are currently viewing Cheetos challenger PeaTos claims world’s first Non-GMO Verified junk free status

The pea-based treats – Crunchy Onion Rings, Crunchy No-Cheese Curls, Crunchy Fiery Curls and the all-new Crunchy Pizza Rings – have undergone extensive independent testing and verification to become Project NON-GMO Certified.

The four will now bear the coveted seal, which is recognised by consumers to offer assurance that best practices have been followed to avoid the inclusion of genetically modified organisms (GMOs).

Non GMO Project Verified

Since its introduction in 2019, PeaTos has experienced explosive growth and received widespread acclaim, thanks to its enigmatic founder’s disruptive approach​ in challenging in so-called junk snacks like Cheetos and Funyuns.

“PeaTos continues to revolutionise the snacking category by offering the same great tasting classic snacks that American grew up on, but with plant-based nutrition and none of the junk,”​ said PeaTos founder Nick Desai.

“Moms love PeaTos because they mimic old school snacks like Cheetos and Fun-yuns, but without all the scary ingredients. Now PeaTos are the world’s first Non-GMO Verified Junk Snack.”

PeaTos product

David and Goliath

PeaTos Founder, CEO Nick Desai (1)

Nick Desai

According to Desai, the snacking category has been monopolised by one player for decades, which has substantially constricted consumer choice. In fact, the Los Angeles-based producer even claims that “consumer choice at the retail level is an illusion.”

He set up PeaTos in 2019 to challenge the PepsiCo subsidiary’s dominance – garnering the attention and backing of investors like Post Holdings; Carlos Barroso, former head of Global R&D for PepsiCo; Carl Lee, former CEO of Snyder Lance; and Apu Mody, past president of Mars Food.