You are currently viewing Kellogg’s Cheez-It invites fans to share the holiday spirit to win backstage rendezvous with Backstreet Boys

To win the V.I.Cheez experience, fans need to share their cheesiest holiday snaps – including throwback photos and festive attire – on Instagram with the hashtag #CheezySnapsSweepstakes, or submit them on iHeartRadio’s dedicated site.

One entry will be randomly selected to win the backstage experience with the Backstreet Boys, along with a printed holiday snap to the winner’s mailing list.

Backstreet Boys

Backstreet Boys

Holiday greetings

“For generations, holiday cards have helped spread the holiday spirit to friends and family near and far,” ​said Erin Storm, senior marketing director of Cheez-It.

“As this timeless tradition has taken on a nostalgic cheezy twist, it is the perfect trend for our thin, crispy, baked with 100% real cheese crackers to join in and help bring out fans’ cheezy side, and what better way to do it than at the holiday event of the year, the iHeartRadio Jingle Ball, with the Backstreet Boys?”

To spread cheer to even more families – more timeous than ever in this financially-challenging environment – Cheez-It is hosting a Cheezy Snaps Studio at all 11 iHeartRadio Jingle Ball tour stops, offering free holiday photo sessions. Featuring a 90’s inspired backdrop and holiday photo props, the Cheezy Snaps Studio sets the stage for memorable holiday snaps.

The media company’s annual iHeartRadio Jingle Ball Tour Presented by Capital One is this year being held in New York on 9 December, and will be broadcast live across the US on all iHeartRadio CHR stations.

This year’s spectacular music event captures the holiday spirit, with performances by Dua Lipa, Backstreet Boys, Lizzo, Jack Harlow, Sam Smith, Pitbull, Black Eyed Peas and Demi Lovato, among others. The 2022 iHeartRadio Jingle Ball Tour will stop in Dallas/Ft. Worth; Los Angeles; Chicago; Detroit; New York; Boston; Philadelphia; Washington, D.C.; Atlanta; Tampa and Miami/Ft. Lauderdale.