The pledge was made through the Warburtons Foundation, which works to support families across the UK through community hubs like food banks and schools.
Since founding as a grocery shop in Bolton by Thomas and Ellen Warburton in 1876, the family-owned bakery business has been passionate about supporting charities and those in need. It has raised its game for the next year, setting a donation goal of 1.25 million products by October 2023.
The Foundation is also committed to funding local charities and community groups across the UK through its financial giving programme, and has donated more than £260k this year.
In partnership with education specialists, it has also launched the Bake the Most of Life initiative, to help tackle the gap in food education by supporting both primary and secondary schools with curriculum-linked, free online resources and funding farm visits for children in inner city schools.
‘Vital to play our part’
The company’s chairman and fifth-generation Warburton personally delivered this year’s millionth product to Church Road Primary School, a stone’s throw from the company’s flagship bakery in Bolton.
“I am really pleased we reached our commitment to donate one million products this year; it’s been a delight to visit Church Road Primary School to meet some of the children our donations go towards supporting,” said Warburton.
“Our family business has been supporting local communities since we began and it remains incredibly important to us to this day.
“Things are difficult for so many families at the moment and we recognise how vital it is that we continue to listen and act so that we can help play our part in supporting families across the country as best we can.