Pret A Manger has unveiled low-priced sandwiches and a January meal deal targeted at consumers hit by the cost-of-living crisis.
Following a trial last summer, the chain is expanding its Made Simple value range to include eight freshly made sandwiches priced from £2.99 in the majority of shops.
The Made Simple Granary Sandwich range comprises Ham & Cheese, Egg Mayo, Tuna & Cucumber, Mature Cheddar & Pickle, BLT, Chicken Salad, Ham Salad, Houmous & Veg.
Pret is also running a deal on its baguettes during January, with products including Chicken Caesar & Bacon, Pole & Line Caught Tuna and Posh Cheddar & Pickle available for £5 with a packet of crisps or popcorn.
The new menu is available from 10 January.
“At Pret, we’re committed to continuously innovating our menu in response to customers’ needs,” said interim UK managing director Guy Meakin.
“With the cost-of-living crisis impacting people across the country, this year we wanted to introduce new products and deals that give customers more choice and value for money, whilst ensuring our products are not compromised.”
The business is also launching new vegan products for Veganuary, and is using a vegan ‘cheeze’ from VioLife for the first time. The new products include:
- Spicy No’Duja Toasted Focaccia: A rosemary focaccia filled with red pesto, mushroom No’duja, smoky vegan cheeze, red pepper and fresh basil leaves
- Plant Ploughman’s Baguette: Smoky vegan cheeze with spicy chipotle ketchup and pret pickle chutney, finished with roasted tomatoes, sliced red onion and salad mix
- PLT sandwich (plant, lettuce, tomato): Made with roasted shiitake and chestnut mushroom rashers, salad and vegan black pepper and parsley mayo.
In October Pret announced it was making its second staff pay increase of the year, with all shop and service centre workers receiving a 5% rise. Pret said the increase, which was introduced in December, meant its 8,600 shop staff would see an average baseline pay increase of 13% within a year, above the current rate of inflation.