Experiential eating drives new snacking innovations like ‘swicy’ s’mores and the vegan ‘brookie’

Food provides a gateway to new experiences, including flavours, textures and colours that excite the senses and evoke emotional responses. As more consumers turn to food as a source of comfort and enjoyment, nostalgic and indulgent options are in high demand, but the majority â 74%m â are keen to be adventurous and try new...

Continue ReadingExperiential eating drives new snacking innovations like ‘swicy’ s’mores and the vegan ‘brookie’

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